Attribution & Analytics — Know Your True CPL and CPS
Stop guessing which ads convert. NimbleBiz.ai ties every conversation, lead, and sale back to the originating ad or campaign — so you know your real Cost Per Lead and Cost Per Sale.
The Problem
Meta Ads Manager says you got 500 clicks. Your sales team closed 23 deals. But which ad, which creative, which audience drove those 23? Most businesses fly blind and burn budget on ads that don't convert.
How NimbleBiz.ai Solves It
Every incoming message is tagged with its source — ad ID, campaign, audience, keyword, or UTM. We attribute the conversion back to that source, so you see true CPL and CPS by campaign, creative, and audience.
Key Capabilities
Not just "campaign X cost ₹X" — which creative, which audience, which ad set converted.
Deal-level attribution: ad → message → qualified lead → closed deal → revenue.
Customer clicked your Instagram ad, bought on WhatsApp 3 weeks later — we connect it.
Pipe offline conversions back to Meta Ads and Google Ads so their algorithms optimize on revenue, not clicks.
How It Works
Click-to-WhatsApp ads, Meta lead ads, UTM links — every message carries its source.
Lead qualified → demo booked → deal closed. We connect each step to the originating ad.
Live dashboard shows cost per lead and cost per sale by campaign, creative, audience, and channel.
See It in Action
A real example of how NimbleBiz.ai handles this.
[clicks click-to-WhatsApp ad "Diwali Sale - Creative B"] Hi, interested in the offer.
Hi! The Diwali 30% off ends Sunday. What were you looking at?
The Impact
100%
Attributable conversations
2×
ROAS when algorithms optimize on sales instead of clicks
₹0
Wasted ad spend on non-converting creatives
Built into the platform
The NimbleBiz advantage
Every NimbleBiz page — agent, solution, industry, or platform — runs on the same differentiated stack.
Voice and chat — one agent, one knowledge base
The AI that answers your WhatsApp messages is the same AI that picks up your phone calls. One knowledge base. One inbox. No context lost between channels. The only platform where a lead can start on Instagram, follow up on WhatsApp, and get a callback — all handled by the same agent.
ExploreNBScore — real-time lead scoring from conversation data
Not tags. Not flow labels. NBScore reads every conversation and produces a 0–100 score across 6 dimensions — intent, urgency, engagement, data captured, deal size, and scope fit. Your sales team works the highest-scoring leads first. Your time goes where it converts.
Explore5 channels native — not WhatsApp with add-ons
WhatsApp, Instagram, Facebook Messenger, website chat, and voice calls — all built natively, not bolted on. Every channel feeds the same unified inbox. Every lead gets the same AI agent, the same response quality, and the same scoring.
Explore3-channel retargeting ladder — WhatsApp → template → voice call
When a lead goes quiet, NimbleBiz doesn't give up. A configurable ladder re-engages automatically: free-form WhatsApp while the 24-hour window is open, an approved template when it closes, then an outbound AI voice call. No competitor combines all three in a single retargeting flow.
ExploreFrequently Asked Questions
How does click-to-WhatsApp attribution work?+
Meta passes a referral payload on every click-to-WhatsApp ad. We capture it, match the conversation to the ad, and track through to conversion.
Can it attribute offline deals?+
Yes. When a deal closes in your CRM, we link it back to the originating conversation and originating ad — then push that conversion back to Meta for algorithm learning.
Do you support UTM parameters?+
Yes. UTM tags on website chat widget initiations flow into the customer record and into CPL reporting.
Can I see CPL in real-time?+
Yes — dashboards update every minute. Filter by date, campaign, creative, or channel.
Ready to try it for your business?
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