Attribution Dashboard — True CPL and CPS for Every Ad

Every conversation tagged to its source. Every deal linked back to the originating ad. A single dashboard that shows your real cost per lead, real cost per sale, and real ROAS — across WhatsApp, Instagram, Facebook, and web.

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The Problem

Meta Ads Manager tells you clicks. Your CRM tells you deals. Nothing connects the two. You're optimizing ads on vanity metrics, not on the deals that actually close.

How NimbleBiz.ai Solves It

Every inbound message is tagged with its source. Every qualification, demo, and closed deal flows back into the dashboard linked to that source. You see CPL, CPS, and ROAS in real time — and pipe conversions back to Meta and Google so their algorithms learn what revenue looks like for you.

Key Capabilities

Real-time CPL & CPS

Live dashboard — filter by date, campaign, creative, audience, channel.

Creative-level attribution

Not just "campaign X" — which creative, which ad set, which audience.

Offline conversion upload

Push closed deals back to Meta and Google so algorithms learn what pays.

Full funnel reporting

Ad → message → lead → qualified → demo → deal → revenue.

How It Works

Auto-tag every inbound

Click-to-WhatsApp referral payload, Meta lead-ad IDs, UTMs — captured on every message.

Follow the funnel

Lead → qualified → demo → deal → revenue, linked back to the originating source.

Optimize ad spend

Live CPL/CPS by campaign, creative, and audience. Push offline conversions back to Meta/Google.

See It in Action

A real example of how NimbleBiz.ai handles this.

[Dashboard view] Campaign "Diwali Sale": ₹42,000 spent · 210 leads · 38 deals · CPL ₹200 · CPS ₹1,105 · ROAS 4.8x. Best creative: "Red Saree Video" (CPS ₹720).