Attribution Dashboard — True CPL and CPS for Every Ad
Every conversation tagged to its source. Every deal linked back to the originating ad. A single dashboard that shows your real cost per lead, real cost per sale, and real ROAS — across WhatsApp, Instagram, Facebook, and web.
The Problem
Meta Ads Manager tells you clicks. Your CRM tells you deals. Nothing connects the two. You're optimizing ads on vanity metrics, not on the deals that actually close.
How NimbleBiz.ai Solves It
Every inbound message is tagged with its source. Every qualification, demo, and closed deal flows back into the dashboard linked to that source. You see CPL, CPS, and ROAS in real time — and pipe conversions back to Meta and Google so their algorithms learn what revenue looks like for you.
Key Capabilities
Live dashboard — filter by date, campaign, creative, audience, channel.
Not just "campaign X" — which creative, which ad set, which audience.
Push closed deals back to Meta and Google so algorithms learn what pays.
Ad → message → lead → qualified → demo → deal → revenue.
How It Works
Click-to-WhatsApp referral payload, Meta lead-ad IDs, UTMs — captured on every message.
Lead → qualified → demo → deal → revenue, linked back to the originating source.
Live CPL/CPS by campaign, creative, and audience. Push offline conversions back to Meta/Google.
See It in Action
A real example of how NimbleBiz.ai handles this.
[Dashboard view] Campaign "Diwali Sale": ₹42,000 spent · 210 leads · 38 deals · CPL ₹200 · CPS ₹1,105 · ROAS 4.8x. Best creative: "Red Saree Video" (CPS ₹720).
The Impact
100%
Attributable conversations
2×
ROAS lift from offline conversion uploads
Live
Dashboard updates
Built into the platform
The NimbleBiz advantage
Every NimbleBiz page — agent, solution, industry, or platform — runs on the same differentiated stack.
Voice and chat — one agent, one knowledge base
The AI that answers your WhatsApp messages is the same AI that picks up your phone calls. One knowledge base. One inbox. No context lost between channels. The only platform where a lead can start on Instagram, follow up on WhatsApp, and get a callback — all handled by the same agent.
ExploreNBScore — real-time lead scoring from conversation data
Not tags. Not flow labels. NBScore reads every conversation and produces a 0–100 score across 6 dimensions — intent, urgency, engagement, data captured, deal size, and scope fit. Your sales team works the highest-scoring leads first. Your time goes where it converts.
Explore5 channels native — not WhatsApp with add-ons
WhatsApp, Instagram, Facebook Messenger, website chat, and voice calls — all built natively, not bolted on. Every channel feeds the same unified inbox. Every lead gets the same AI agent, the same response quality, and the same scoring.
Explore3-channel retargeting ladder — WhatsApp → template → voice call
When a lead goes quiet, NimbleBiz doesn't give up. A configurable ladder re-engages automatically: free-form WhatsApp while the 24-hour window is open, an approved template when it closes, then an outbound AI voice call. No competitor combines all three in a single retargeting flow.
ExploreFrequently Asked Questions
Does this work with click-to-WhatsApp ads?+
Yes — Meta passes a referral payload on every click-to-WhatsApp ad; we capture it and attribute the full downstream funnel.
Can I export to Google Data Studio?+
Yes — we expose a live data connector, plus CSV export and a REST API.
How far back does data go?+
Full history from day one of your NimbleBiz.ai account.
Does it work with Google Ads?+
Yes — UTM parameters on website chat widget starts flow into attribution, and offline conversions push back to Google.
Ready to try it for your business?
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